Designing and leading sales initiatives to increase demand, improve the sales team’s performance, and maximize the company’s revenue.

Key activities in Sales Promotion:

• Defining the sales strategy;

• Generating and qualifying leads;

• Supporting marketing and sales campaigns;

• Structuring the sales funnel;

• Monitoring metrics and goals;

Case

Work focused on generating new business opportunities for a company in the healthcare sector through executive networking and consultative prospecting. The work involved identifying and qualifying potential clients, establishing relationships with decision-makers, and scheduling sales meetings. The initiative increased the company’s visibility in the corporate market, strengthening its sales pipeline and accelerating access to new business opportunities with a focus on sustainable growth.